No Fake Fashion
Strategic partnership to train fashion SMEs in the fight against counterfeits using modern technologies
Erasmus+ Cooperation Partnership in Vocational Education and Training Project Reference: 2024-1-RO01-KA220-VET-000243739
Why No Fake Fashion?
Our motivations are rooted in addressing the need to protect European fashion SMEs from counterfeiting, enhance their competitiveness through innovative technologies, and foster a collaborative environment that promotes sustainable practices and authentic products.
Counterfeiting Losses
EUIPO's quantified €16B annual damages demand coordinated technological protections for legitimate enterprises
Urgent Upskilling
200,000 SME-dependent European positions require urgent upskilling against counterfeit-driven disruptions
Democratising Access
Resource-constrained SMEs should have access to knowledge and tools normally accessible only to large corporations
Strong Market
Standardised micro-credentials and certification mechanisms enhance compliance with digital single market regulations
Circular Economy
Combatting counterfeits enhances circularity by helping the industry reduce textile waste generated from cheap labour
European Networks
The six-partner consortium establishes durable knowledge-sharing frameworks between textile clusters
The Project Activities
No Fake Fashion’s activities are designed to deliver tangible results: upskilling fashion SMEs, deploying innovative technologies, and building a strong anti-counterfeiting network across Europe. Explore how we’re empowering the fashion industry to combat fakes.
The Project Partners
No Fake Fashion unites six leading European organisations with expertise in textiles, vocational education, digital technologies and education. Together, we’re empowering SMEs to combat counterfeiting through innovative technologies and collaborative knowledge sharing.
"Empowering Fashion SMEs against Fakes"
WANT TO KNOW MORE?
Contact us today to learn more about the project, participate and benefit from its outcomes!